The(Any)Thing is the world’s first on-demand private cinema concept, created by the team behind Pathé Thuis. Dawn Technology developed the app that gives users full control over their own private cinema experience.
Traditional cinemas offer a shared experience, but not everyone is looking for crowds. The(Any)Thing set out to rethink the cinema model by offering private theatres on demand.
The challenge was to create a seamless digital experience where users could not only book a private cinema, but also control the entire in-theatre environment themselves, simple, intuitive and without technical barriers.
We designed and developed the The(Any)Thing app, enabling users to select a movie, location, date and time with ease. The app presents a curated selection of private cinemas for groups of two to seven people, equipped with state-of-the-art projection and sound technology.
A key feature of the app is full in-theatre control. Users can manage lighting, sound and climate settings directly from their phone, creating a personalized cinema experience that adapts to their preferences in real time.
The(Any)Thing redefines how movies are experienced. By combining private theatres with complete digital control, the platform delivers a unique, premium cinema experience. The result is a flexible, user-driven solution that puts comfort, choice and immersion at the centre of movie night.
RTL bereikt elke dag miljoenen mensen. Niet alleen via tv-uitzendingen, maar ook via digitale platforms en apps. Voor RTL zijn we de vaste partner bij het advies- en ontwikkeltraject van digitale oplossingen.
KNMI gaat steeds eerder en gerichter waarschuwen, omdat weerextremen door klimaatverandering vaker voorkomen. Met de nieuwe KNMI-app ben je voorbereid op gevaarlijk weer. Voor deze app werkten we nauw samen met KNMI en Koos Service Design.
What our customers say
“Dawn Technology is a reliable partner who truly understands our needs. They adapt quickly, think along with us, and deliver a solution that perfectly aligns with our way of working.”
Let’s design intuitive platforms that put users in control.
